Why E-Collars Fail in Puppy Training: The Case for Positive Reinforcement and Counterconditioning
- Max Belenitsky
- Apr 23
- 4 min read
Updated: Jul 24

Looking for the most effective and humane way to train your puppy? If you’ve heard about e-collars (shock collars) and are wondering whether they work, especially in the context of counterconditioning, this article is for you. We’ll explore why e-collars are not suitable for puppy training, how they can backfire, and which science-backed alternatives create lasting, positive behavior in your pup.
What is Counterconditioning in Puppy Training?
Counterconditioning is a positive training technique that changes your puppy’s emotional response to something they fear such as loud noises, strangers, or other dogs. Rather than punishing the fear, counterconditioning teaches your puppy to associate the trigger with something they love, like treats or playtime.
Example:If your puppy is scared of thunder, playing calming music and rewarding them with treats during a storm can help them associate the sound with comfort and safety instead of fear.
What is an E-Collar, and How is it Misused in Training?
An e-collar, or electronic shock collar, is a device worn around a dog’s neck that delivers electric stimulation, vibrations, or sounds, often as a form of behavior correction. Some trainers attempt to use e-collars in counterconditioning by pairing shocks or vibrations with rewards to “redirect” behavior.
But here’s the problem: this approach doesn’t work for puppies and it can do more harm than good.
4 Reasons why Counterconditioning with an E-Collar Doesn’t Work for Puppies
1. Puppies Can’t Process Mixed Signals
Puppies under six months are still developing cognitively and emotionally. Using an e-collar while giving a treat sends conflicting messages:
Is the thunder something good (because of the treat) or bad (because of the shock)? This confusion can cause more anxiety, not less.
2. E-Collars Undermine Trust and Safety
Counterconditioning is supposed to help a puppy feel safe in the presence of a trigger. But an e-collar is an aversive training method and causes discomfort or fear. That fear can be redirected toward the trigger, the trainer, or the environment, reinforcing negative associations instead of reducing them.
According to the American Veterinary Society of Animal Behavior (AVSAB), aversive methods like e-collars increase stress and fear in dogs, especially in young, impressionable puppies.
3. E-Collars Elevate Stress Levels in Puppies
Scientific studies have shown that puppies exposed to e-collars or other aversive methods exhibit:
Elevated cortisol (a stress hormone)
Signs of anxiety like yawning, lip-licking, and cowering
A 2020 study in Frontiers in Veterinary Science confirmed that aversive training increases fear-based behaviors and emotional distress in puppies.
4. E-Collars Disrupt the Timing Needed for Effective Training
With counterconditioning, timing is everything. The treat must be delivered at the exact moment your puppy notices the trigger. Delays caused by activating an e-collar make it easy for your puppy to associate discomfort with the wrong thing like the treat, the handler, or the room they’re in.
Why Using E-Collars in Puppy Training is Harmful
It Causes Physical and Emotional Pain
Even low-level shocks are unpleasant, and puppies are more sensitive than adult dogs. Using pain to suppress behaviors doesn’t address the underlying fear, it just masks it. This can lead to shutdown behaviors or fear of training environments altogether.
It Can Lead to Long-Term Behavioral Problems
Dogs trained with aversive methods are more likely to develop:
Aggression
Anxiety disorders
Chronic fear or distrust
A 2007 study in Applied Animal Behaviour Science found that dogs trained with e-collars had significantly more behavioral issues than those trained with positive reinforcement.
It Violates Humane Training Standards
Leading veterinary and animal welfare organizations including the Humane Society of the United States and the AVSAB condemn the use of e-collars, especially on puppies. Ethical training prioritizes a dog’s emotional and physical well-being, not just behavior control.
What Works Better: Positive Reinforcement Counterconditioning
Instead of using punishment, use rewards and encouragement. Here’s how to use counterconditioning the right way:
Step-by-Step Guide to Positive Puppy Counterconditioning:
Identify the Trigger: What causes your puppy fear or stress? (e.g., vacuum, strangers, loud cars)
Control the Intensity: Keep the trigger far enough away or low enough in intensity so your puppy notices it but doesn’t react.
Pair with Rewards: As soon as the puppy sees the trigger, give a high-value treat, praise, or play session.
Repeat and Increase Exposure Gradually: Let your puppy build confidence slowly. Never force it.
Be Consistent and Patient: Every puppy learns at their own pace. Rushing can undo progress.
Recommended Resources:
The Puppy Primer by Patricia McConnell
ASPCA’s positive training guides
Certified force-free trainers in your area
Final Thoughts: Train with Kindness, Not Fear
Using an e-collar for puppy training especially during counterconditioning is not just ineffective, it’s potentially harmful. Puppies need clear, consistent, and compassionate training that builds trust, not fear.
✅ Do this: Use positive reinforcement to build emotional resilience.
❌ Avoid this: Never use e-collars or other aversive tools during developmental stages.
By choosing reward-based, fear-free methods, you’ll help your puppy grow into a confident, well-adjusted dog.
Need Help with Puppy Training?
If you’re struggling with your puppy’s behavior, contact us at LECA to learn more about how we can help.
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