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PRIVACY POLICY
Effective Date: September 15, 2026​
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1. INTRODUCTION

Monax, LLC, doing business as LECA Academy ("LECA," "we," "us," or "our"), is committed to protecting the privacy of our clients and website visitors. This Privacy Policy describes the information we collect, how we use and protect it, and your rights regarding that information.

 

This Policy applies to information collected through our website (lecaacademy.com), the LECA Owner App at app.lecaacademy.com (the "App"), our SMS, email, and in-app messaging, our enrollment and service agreements, and the internal business tools we operate to run LECA, including tools that connect to Google services (see Section 6). Monax, LLC is the controller of this information. By enrolling in LECA's services, using the App, or using our website, you agree to this Privacy Policy.

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2. INFORMATION WE COLLECT

We may collect, or process on behalf of our customers, the following categories of personal data when you use or interact with our products and services:

  • Contact and Identity Information: name, phone number, email address, mailing address, and emergency contact details you provide.

  • Account and Sign-In Information: the email address used to sign in to the App, one-time sign-in codes or links we send you, sign-in timestamps, and the device and browser used to access the App.

  • Pet Information: dog name, breed, age, sex and spay/neuter status, vaccination records, veterinarian contact details, behavioral history, health information, and any other information you provide about your pet.

  • Training and Session Records: the at-home training sessions you log in the App (behaviors practiced, outcomes, and notes), trainer session notes and progress records created by LECA staff, the training plan and workbook assigned to your dog, and any notes or media you choose to submit.

  • Communications: records of communications between you and LECA, including emails, text messages, in-app messages, voicemails, and call logs.

  • Payment Information: credit card type and the last four digits of your card number. Full payment card data is processed by our third-party payment processor and is not stored in LECA's own systems.

  • Website and App Usage Information: IP address, browser and device type, pages visited, referring pages, the approximate location derived from your IP address, and — through cookies and similar technologies — your interactions with our website and our online advertisements (see Section 7).

  • Photographs and Video: images and video of your dog taken at our facility, and of you only with your consent, as described in the Client Enrollment Agreement.

 

3. HOW WE COLLECT INFORMATION

We collect information when you:

  • Complete enrollment, intake, booking, or scheduling forms, on paper, on our website, or in our pet-management system;

  • Create or use an App account, log a training session, or send a message in the App;

  • Contact us by phone, text, email, website chat, or in person;

  • Sign up for SMS or email communications;

  • Make a payment;

  • Visit our website, or click on one of our online advertisements; or

  • Interact with our service providers on our behalf (for example, when a text message is delivered or an email is opened, our messaging providers report that status to us).

 

4. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Deliver, schedule, and manage the services you have enrolled in, including dog school, boarding, training, classes, and grooming;

  • Operate the App — provision your account, show your dog's training plan and progress, record the sessions you log, and enable messaging with LECA staff;

  • Send informational messages about your dog and your account, such as session reminders, replies from staff, boarding updates, vaccination expirations, and billing notices, by SMS, email, and in-app notification;

  • Process payments and maintain billing records;

  • Send marketing and promotional communications, including SMS messages and emails, where you have provided consent;

  • Maintain vaccination and health records required for safe facility operations;

  • Measure and improve our services, website, App, and marketing, using aggregated and de-identified information wherever practical;

  • Protect the safety of dogs, staff, and clients, and secure our systems against misuse; and

  • Comply with applicable legal obligations, including record-keeping and incident-reporting requirements.

 

Automation and AI-assisted tools

We use automation and AI-assisted tools operated by LECA to route, summarize, and draft routine communications and internal reports. A LECA staff member remains responsible for the communications we send you. We do not make decisions that produce legal or similarly significant effects about you solely by automated means.

 

5. SERVICE PROVIDERS AND OTHER DISCLOSURES

We do not sell, rent, or trade your personal information to third parties for their own commercial purposes, and we do not share it with data brokers. We share information only with service providers that process it on our behalf and under our instructions ("processors"), and in the limited circumstances described below. Our current processors include:

  • Gingr: our pet-management software, used for client and pet profiles, vaccination records, scheduling, reservations, and billing.

  • ActiveCampaign: our email and SMS marketing platform, used for client communications and automated messaging. Information shared includes contact information, communication preferences, and service-status fields used to personalize messages.

  • JustCall: our business phone and text-messaging provider, used to send and receive calls and text messages with clients.

  • Google: Google Cloud and Firebase host the App and its data; Gmail sends our business email; Google Sheets and Apps Script support our internal operations; and Google Analytics and Google Ads measure our website and advertising (see Sections 6 and 7).

  • Wix: hosts our website and provides its forms, chat, booking, and online-program features.

  • Zapier: connects our business systems to one another for workflow automation.

  • Payment Processor: processes credit card transactions. Payment card data is transmitted directly to and processed by our payment processor; LECA does not retain full card numbers in its own systems.

 

All processors are contractually required to use client information only as directed by LECA and in a manner consistent with this Privacy Policy and applicable law.

 

Other disclosures

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We may also disclose personal information: to a veterinarian in an emergency involving your dog; to public-health, animal-control, or law-enforcement authorities where a bite, disease exposure, or other incident must be reported by law; to comply with a subpoena, court order, or other legal process; to enforce our agreements or protect the rights, property, or safety of LECA, our clients, staff, or the public; and to a successor in the event of a merger, sale, or transfer of all or part of our business, in which case this Policy will continue to apply to the transferred information.

 

6. GOOGLE USER DATA AND GOOGLE API SERVICES

LECA operates internal reporting and notification tools that connect to Google services through Google's APIs. These tools sign in only with Google accounts owned and controlled by LECA. No client or website visitor is asked to sign in with a Google account, and we do not access, request, or store any client's Google account data. This Section describes, for transparency and in accordance with Google's requirements, the Google user data those tools access.

What Google user data we access

  • Google Ads (read-only reporting): campaign, ad group, keyword, cost, click, and conversion performance data from LECA's own Google Ads account. This is aggregate advertising performance data; it does not identify individual clients or visitors.

  • Google Analytics (read-only reporting): aggregated website traffic, traffic-source, and conversion reports from LECA's own Google Analytics property.

  • Gmail (send only): permission to send email from LECA-controlled mailboxes, used for automated internal reports and alerts to LECA staff and for service emails to clients. Our tools do not read, search, download, or modify the contents of any mailbox.

 

How we use it

We will use this data only to provide the services described above and to operate our business — specifically, to produce internal performance reports and dashboards, to measure whether our advertising is reaching prospective clients, and to send email notifications and reports. We do not use Google user data for any other purpose.

How we store and protect it

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Reports and aggregated metrics derived from this data are stored in LECA's own systems (our Google Cloud project and spreadsheets in LECA's Google account) and are accessible only to authorized LECA personnel. The credentials that authorize this access are stored in encrypted secret storage, are never embedded in client-facing software, and are revoked when no longer needed.

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How we share it

We do not transfer or disclose Google user data to third parties for purposes other than the ones described above. We do not sell Google user data; we do not transfer it to data brokers, advertising networks, or other advertisers; we do not use it to determine creditworthiness or for lending purposes; and we do not use it to develop, improve, or train generalized or non-personalized artificial-intelligence or machine-learning models.

 

LECA's use and transfer to any other application of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

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A LECA account holder may revoke these tools' access at any time through the Google account permissions page (myaccount.google.com/permissions).

 

7. COOKIES, ANALYTICS, AND ADVERTISING TECHNOLOGY

Our website uses cookies and similar technologies. Some are necessary for the website to function (for example, to remember a booking in progress). Others are used for analytics and advertising:

  • Google Analytics collects aggregated information about how visitors use our website — pages viewed, time on site, device type, and the source that brought you to us.

  • Google Ads and Meta (Facebook/Instagram) advertising tags measure whether our advertisements lead to bookings, calls, and form submissions, and may be used to show LECA advertisements to people who have previously visited our website.

  • Google Tag Manager loads the tags above.

 

You can control cookies through your browser settings, opt out of personalized advertising from Google at adssettings.google.com and from Meta through your Meta ad preferences, and block Google Analytics with Google's browser opt-out add-on. Disabling cookies may limit some website features. Our website does not respond to browser "Do Not Track" signals.

 

8. MESSAGING PROGRAM — SMS, EMAIL, AND APP NOTIFICATIONS

Informational messages

When you provide your mobile number or email address at enrollment or in the App, you agree to receive informational (non-marketing) messages about your dog and your account, such as session reminders, replies from LECA staff, boarding updates, vaccination expirations, and billing notices. These messages may be sent by SMS, email, or in-app notification. Message frequency depends on your dog's activity. Message and data rates may apply.

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Marketing messages

By opting in to LECA's marketing messaging program, you consent to receive recurring automated marketing text messages (SMS/MMS) and promotional emails from LECA at the contact information you provide. Message frequency may vary. Message and data rates may apply. Consent to receive marketing messages is not a condition of enrollment or purchase.

 

Opting out

  • SMS: reply STOP, END, CANCEL, or QUIT to any text message. You will receive one confirmation message, after which we will stop sending text messages to that number. Because a STOP request stops all texts, including informational messages about your dog, we will reach you by email or phone for time-sensitive matters instead.

  • Email: click the unsubscribe link in any marketing email. Unsubscribing from marketing email does not stop transactional emails such as booking confirmations and invoices.

  • App notifications: adjust your notification settings in the App or contact us.

  • Help: reply HELP to any text message, email info@lecaacademy.com, or call (877) 381-5322.

Messages sent through the App are reviewed by LECA staff during business hours and are not monitored continuously. Do not use SMS or in-app messaging for emergencies; call the facility, or your veterinarian in a medical emergency.

 

9. DATA SECURITY

We maintain reasonable technical and administrative safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. The App uses passwordless sign-in by one-time email code or link, transmits data over encrypted connections, and stores data on Google Cloud infrastructure with access restricted by role. Credit card transactions are processed through systems that comply with applicable Payment Card Industry Data Security Standards (PCI DSS). No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

In the event of a security breach involving your personal information, LECA will notify affected clients as required under New Jersey law (N.J.S.A. 56:8-161 et seq.) and take appropriate remedial steps.

 

10. DATA RETENTION

We retain client information for as long as necessary to provide our services and satisfy our legal and operational obligations. Vaccination, health, and training records are retained for the duration of your dog's enrollment and for a reasonable period thereafter, in part so that a returning dog's history is available. Payment records are retained as required by applicable law. Aggregated analytics and advertising metrics that do not identify you may be retained indefinitely. You may request deletion of your information as described in Section 11, subject to our legal retention obligations.

 

11. YOUR RIGHTS AND CHOICES

You have the right to:

  • Request access to the personal information we hold about you;

  • Request correction of inaccurate information;

  • Request deletion of your personal information, including your App account, subject to applicable legal retention requirements;

  • Opt out of marketing communications at any time as described in Section 8; and

  • Withdraw consent for messaging programs without affecting your enrollment status.

 

To exercise these rights, contact us at info@lecaacademy.com or by mail at 86 Lackawanna Avenue, Suite 305, Woodland Park, NJ 07424. We may need to verify your identity before acting on a request. We will respond to reasonable requests within a reasonable period.

 

12. CHILDREN'S PRIVACY

LECA's services, website, and App are directed to adults (18 years of age and older). We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected information from a minor, we will promptly delete it. If you believe we have collected information from a minor, please contact us immediately.

 

13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The current version will always be posted at lecaacademy.com/privacy with an updated effective date. Your continued use of LECA's services, website, or App after a change is posted constitutes your acceptance of the revised Policy. For material changes — including any change in how we access or use Google user data — we will provide notice by email or through the App before the change takes effect.

 

14. CONTACT US

Questions or concerns about this Privacy Policy should be directed to:

Monax, LLC (dba LECA Academy) • 86 Lackawanna Avenue, Suite 305 • Woodland Park, NJ 07424 • info@lecaacademy.com • (877) 381-5322 • lecaacademy.com/privacy

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